David Roedl

This fun 20 minute video is one the coolest things I’ve seen in a while. Its written and narrated by Annie Leonard and designed by Free Range Studios, who previously produced the popular Meatrix videos. With a delightfully blunt and simple style, Leonard clearly breaks down the complexities of the materials economy. She manages […]

Recently, a friend forwarded me a news blurb from Treehugger.com about a so-called “green hummer”. Other than the fluorescent-lime paint job, its purportedly green feature is that it runs on biofuels enabling a 40 mpg fuel economy. I was little less than enthused, especially considering that my normal honda civic gets about the same, even […]

The March issue of Fast Company is dedicated to businesses who are making money by solving crucial social and environmental problems. When I came across it I was simultaneously excited and critical.