David Roedl

User Experience Designer

Design Work

Energy Efficiency Platform

At Opower, I played an integral role in designing a suite of products that help consumers save energy and lower their utility bills.

  • Planned and conducted user research
  • Developed personas, strategies, and feature concepts
  • Contributed designs for 15 releases
View Case Study
Opower's Rate Comparison Tool

Utility Rate Comparison Tool

At Opower, I was part of a small team that designed a web interface to help utility consumers understand various pricing plans.

Final product launched to 5 million users, resulting in reduced peak energy use.

  • Iterative design, copywriting, and usability testing
  • Collaborated with client stakeholders

Seasonal Energy Report

At Opower, I led the redesign process of a feature that encourages users to lower their heating and cooling costs.

The improved design resulted in substantial reductions in seasonal energy costs for over 2 million users.

  • Conducted user interviews, identified opportunities for improvement.
  • Led iterative design and usability testing
  • Collaborated with product managers, visual design, and engineers
Seasonal Energy Report
NAVTEQ Locations

NAVTEQ Locations

Part of a small team responsible for designing a new product from concept to launch: a web application that allows businesses to manage store location content to appear on navigation apps and devices.

  • Led user research to develop strategies segmented by business and user type
  • Contributed information architecture, task flows, wireframes, & visual design

IU Energy Challenge

Spearheaded the creation of a contest for Indiana University dormitories that utilizes social influence to reduce energy use.

In the first four years alone the contest saved over $1 million in utility costs and prevented 10k metric tons of carbon emissions.

  • Conceived and pitched concept to university administration
  • Organized contest in collaboration w/ utilities staff and student leaders
  • Designed and coded website visualizing consumption data
IU Energy Challenge