David Roedl

User Experience Designer

Design Work

6+ years of experience designing digital products and services.

Energy Efficiency Platform

Opower / Agile UX, Research & Strategy

As Opower's second UX hire, was part of a small team responsible for designing a suite of web, mobile, and print products that help consumers save energy and lower their utility bills.

Planned and executed user research, synthesizing insights to develop personas and core design principles that improved empathy with users in product strategy and design decisions.

Contributed designs that evolved and scaled product features for 15+ releases in a fast-paced agile environment, during a crucial period as Opower grew from 20 to 50+ utility clients.

Opower's Energy Efficiency Platform
Opower's Rate Comparison Tool

Utility Rate Comparison Tool

Opower / Iterative Design & Testing

Member of a small team that designed a web interface to help utility consumers understand various pricing plans.

Translated complex utility concepts into simple, easy-to-understand descriptions. Utilized a process of iterative prototyping and usability testing to develop an effective design in collaboration with client stakeholders, engineers and visual designers.

Final product was launched to 5 million customers of client Pacific Gas and Electric (PG&E), resulting in increased customer engagement and reduced peak energy usage.

Seasonal Energy Report

Opower / Project Lead, Research, Design & Testing

Led the redesign process of a feature that encourages users to lower their heating and cooling costs.

Planned and executed user interviews on the existing design, identifying opportunities to improve user comprehension and motivation. Led an iterative process of design and user testing, honing in on the best solution in collaboration with product stakeholders, visual designer and engineers.

The improved design resulted in substantial reductions in seasonal energy costs for over 2 million users.

Seasonal Energy Report
NAVTEQ Locations

NAVTEQ Locations

NAVTEQ / Complete v1 Product Design

Part of a small team responsible for designing a new product from concept to launch: a web application that allows businesses to manage store location content to appear on navigation apps and devices.

Played an integral role in the entire design process from user research to concept storyboards to prototypes to detailed visual design and specification.

Championed and led the use of user research to develop product strategies segmented by business and user types.

IU Energy Challenge

Indiana University / Complete v1 Product Design

Spearheaded the creation of a conservation contest for Indiana University dormitories, utilizing social influence and engaging visualizations to reduce energy consumption.

Successfully pitched the concept to university administation, planned and organized the contest in coordination with utilities staff, residence halls, and student leaders. Designed and coded the website visualizing consumption data.

The contest has since ran for 8 consecutive years. In the first four years alone it saved over $1 million in utility costs and prevented 10k metric tons of carbon emissions.

IU Energy Challenge